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According
to SueEllen Strapp, president of Sugarland based Powersource Internet Marketing
Group, companies should consider the following when establishing a Web
site.
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Think benefits. People only
want to know what's in it for them. Don't just mention the features, tell
how your product/service can help them. If you've never written direct-response
advertising before, get some help.
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Provide useful information.
Your site has to be more than a hard-sell ad to keep customers coming back
for more.
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Register with search engines.
There are only two ways to find you on the Net: through search engines
and by hanging out with like-minded vendors and/or users through links.
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Develop links to your site from
other sites. It multiplies your mailing list and access to your site.
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Have something for viewers to
read or do while graphics are building on the screen so they don't get
bored and move on.
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If you have an off-line business,
use the Internet to offer value-added service, customer care and marketing
pieces such as brochures, price quote requests or samples of your work.
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Allow plenty of time for on-line
networking, tending to e-mail and posting to news groups and mailing lists.
As with an off-line business, Web-based businesses require constant marketing.
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Offer something in exchange
for a viewer's e-mail address. The most popular item to offer is information
by inviting users to "Come in, type your name and a note and get a free
copy."
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Don't overwhelm visitors with
a lot of fancy graphics, which can take a long time to build on a
screen and can confuse the message. Keep the design clean and easy to read.
Make sure viewers can easily navigate through the web pages.
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Give your site personality.
People buy from vendors they like. Let them know by what they see that
you're an approachable company that cares for them.
DBA.
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